Your Privacy Matters to Us

At Guided Travels, we believe that travel is deeply personal — and so is your privacy. We are fully committed to protecting your personal data and being transparent about how we use it.

This Privacy Policy explains how we collect, use, share, and safeguard your information, in compliance with global data protection standards such as the EU GDPR, UK GDPR, and California Consumer Privacy Act (CCPA).


What Information We Collect

When you book or interact with us, we may collect:

  • Identity information: Your name, title, nationality, date of birth (if provided).

  • Contact details: Email address, phone number, mailing address.

  • Booking details: Travel dates, destinations, accommodation preferences, special requests, names of other travelers.

  • Payment information: Credit card or other payment details (processed securely through third-party payment processors; we do not store your card information).

  • Technical data: IP address, device type, browser type, operating system, language preferences, and referring website.

  • Usage data: Information about how you use our website and services.

  • Marketing and communications data: Your preferences for receiving marketing materials, newsletters, and your communication history with us.

If you engage with us via social media or third-party integrations, we may receive profile information or content shared publicly.


How and Why We Use Your Data

We use your personal data for the following purposes:

To fulfill bookings and provide services
Processing and confirming your reservations, managing itineraries, and communicating important travel updates.

To provide customer support
Answering your questions, helping with requests before, during, or after your trip.

To personalize your experience
Offering tailored recommendations and creating customized itineraries that reflect your interests and preferences.

To improve our services
Conducting analysis and market research to enhance our offerings and optimize your experience.

To send marketing communications
With your explicit consent, we may send you updates, special offers, or newsletters. You can opt out at any time.

To ensure security and prevent fraud
Monitoring, detecting, and preventing suspicious or fraudulent activity to keep our services safe.


Legal Basis for Processing

We process your data under various legal bases, including:

  • Your consent, when you opt in to receive newsletters or promotional offers.

  • Contractual necessity, to fulfill travel bookings or service agreements.

  • Legitimate interests, such as improving services or conducting analytics.

  • Legal obligations, to comply with applicable regulations.


How We Share Your Data

Your personal data may be shared with:

  • Service providers and partners: Hotels, local guides, transport providers, and activity operators to fulfill your bookings.

  • Payment processors: To securely process payments.

  • Marketing and analytics providers: For advertising or analyzing site usage, under strict confidentiality agreements.

  • Authorities and regulators: When required by law, for compliance or to protect rights.

We never sell your personal data.


International Transfers

As an international travel company, your data may be processed in countries outside of your home country. We ensure all transfers comply with applicable privacy laws and include adequate safeguards, such as EU Standard Contractual Clauses.


Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

  • Enable essential website functionality.

  • Remember your language and currency preferences.

  • Analyze and improve website performance.

  • Deliver personalized advertisements (only if consented).

You can adjust your cookie preferences at any time through your browser settings or our cookie consent tool.


Your Rights

Depending on your location, you have rights to:

  • Access your personal data.

  • Rectify incorrect or incomplete data.

  • Erase your data (“right to be forgotten”).

  • Restrict or object to processing.

  • Port your data to another service provider.

  • Withdraw consent at any time (where applicable).

  • Lodge a complaint with a supervisory authority in your jurisdiction.

To exercise any of these rights, email us at privacy@guidedtravels.me with your request and proof of identity.


Data Security

We use robust technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. Access to your data is restricted to authorized team members and partners strictly as necessary.

Payment security: All payment transactions are encrypted and processed via PCI DSS-compliant payment processors. We do not store your payment details.


Children’s Privacy

Our services are not intended for individuals under 18. We do not knowingly collect data from children without parental consent. If we discover such data has been provided without consent, we will delete it promptly.


Retention

We retain your data only as long as necessary for the purposes described, unless a longer retention period is required by law (e.g., tax, accounting, legal obligations).


Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The latest version will always be posted on our website with an updated “Last Revised” date.


Contact Us

If you have any questions, concerns, or requests regarding your privacy, please contact us:

📧 privacy@guidedtravels.me
🌐 www.guidedtravels.me

Last updated: July 2025